Twitter brings its TV app with live video to Roku

Melba VasquezMay 06, 2017

As such, today the company released a new app which you can find on Roku's store.

The announcement of Roku's support for Twitter's live video channel follows shortly after Twitter said it will increase its focus on video content in an effort to differentiate its platform and create new revenue growth avenues. Twitter invested heavily in live content... Twitter will expand it live streaming services by adding Roku's streaming TV devices. If you have a Roku streaming player or Roku TV in the United States you can now get the Twitter live streaming experience on your TV.

It enables users to live stream content offered on Twitter and also see the conversation surrounding that content taking place on Twitter alongside the stream. While at least some of Roku's existing customers are already using Twitter's video streaming service, this deal still allows the San Francisco-based social media giant to reach millions of new users.

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The news comes in the same week that Twitter announced a dozen new premium content deals at its first-ever Digital Content NewFrontspresentation in NY. One of the most popular video deals to date is its agreement with the National Football League, which had resulted in live games being streamed for free each week. The Twitter channel, as with its video app for other platforms, presents both the video and a relevant tweet stream, giving viewers the best of both worlds. Users can select any of the live events that are running, regardless if they're streaming at the same time. Our new channel gives Roku's audience an easy way to watch live events and see what people are talking about, keeping them connected to what's happening.

Roku pioneered streaming for the TV and aspires to power every TV in the world.

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