Amazon dropping $25 minimum for free shipping for holidays

Oscar PerryNov 06, 2018

If you are a Prime subscriber, Amazon says Prime Same-Day Delivery now offers more than 3 million items, which is the largest same-day selection from the company ever.

On Monday, Amazon returned fire, saying it will eat the shipping costs on "hundreds of millions" of items on its online bazaar during the holiday rush.

Workers prepare customer orders for dispatch as they work around goods stored inside an Amazon.co.uk fulfillment centre in Peterborough, central England, on November 15, 2017. So long as shipping partners are not too backed up, that could mean right up to December 24 given that Amazon can do same-day delivery in select areas.

Well, Amazon has struck back; now it too is offering free shipping with no minimum to all customers, according to Reuters.

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Normally, customers who aren't in the Amazon Prime program would need to order a minimum of $25 worth of qualifying items to get free shipping. From today, all Amazon customers qualify for free shipping with no minimum spend on "orders that will arrive in time for the Christmas holiday". Shoppers who aren't Prime members will get slower shipping, though, which can take five to eight days. Amazon is making more than three million items eligible for same-day delivery for the holidays.

Amazon isn't the only merchant slashing shipping fees. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter.

USA online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers. The company usually sets the final date toward the end of the season.

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