Video Streaming Subscription Service

Lydia FlemingMar 26, 2019

Today is the day that Apple finally announces the video streaming service that we have been expecting for so, so long now. It's all going to be On-Demand, available both online and offline, and feature exclusive new shows, with new additions every month.

"TV is more than just entertainment, it's cultural", Cook said at the company's headquarters in Cupertino, Calif. "TV at its best enriches our lives and we can share it with people we love".

Missing from the announcement were other major newspaper publishers, who have reportedly been wary of Apple's terms.

Apple News+ was launched Monday in the United States and Canada in English and French and will be available later this year in Britain and Australia, the company said. The launch comes as Apple seeks to shore up growth, with the company in January posting its first decline in revenue and profit for a holiday quarter in more than 10 years.

Apple Arcade will appear as a new tab in the App Store; like Apple Music, editors will offer recommendations. Apple TV+ (not to be confused with Apple TV, the device it streams on), will be home to an array of shows that range from comedies, to dramas, to documentaries, and everything in between.

Cook also said Apple Pay, its digital wallet, will soon be usable on public transit systems in Portland, Oregon, Chicago and New York City.

Apple to launch a surprise subscription service on March 25
Apple launches Apple TV Plus, with its own content, as it finally joins Netflix

In this case, it sounds like Apple's own original content may simply be another subscription that users can choose to sign up for alongside premium channels like HBO, although no information is available on what Apple will charge for its own original content, or whether it may choose to bundle it with other subscriptions.

Apple's long-awaited video streaming service will be called Apple TV Plus and include original programming that CEO Tim Cook says will show "great storytelling". Apple Arcade and Apple TV+ will deliver streaming content to keep us entertained and signals Apple's shift into the services business and the beginning of a change in how it cooperates with third parties.

The company also unveiled Apple Arcade, a video game subscription service with over 100 games to start and more to be added.

Apple says it will curate the Apple Arcade games with customers having the freedom to try any game from its handpicked collection of titles that are all-you-can-play, have no ads, ad tracking or additional purchases, and respect user privacy. The entire Apple library will be included in this deal, as well as cable services like Spectrum, DirecTV, and Optimum, as well as Hulu, PlayStation Vue and more.

The announcement also teased gameplay for several games. Apple Card owners will get 3 percent back on purchases made directly through Apple, 2 percent on purchases made through Apple Pay and 1 percent on purchases made with its physical, titanium credit card.

Apple's goal, other sources have told Reuters, is to bring together television shows in one place to make it easier to find, buy and watch them.

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